Audax Private Debt announced that, as Administrative Agent and sole investor, it provided a Second Lien Credit Facility supporting Wind Point Partners’ (“Wind Point”) acquisition of good2grow (“Company”), a national provider of clean label children’s juice and other beverage products. Terms of the credit facility were not disclosed.
Headquartered in Atlanta, GA, good2grow sells clean label and organic 100% fruit juice, vegetable juice, fortified water and flavored milk in bottles that are adorned with unique 3-dimensional toppers featuring a variety of licensed movie and television characters. The Company’s products are sold primarily in single-serve bottles that are merchandised in convenience, grocery, and mass channels. The good2grow products satisfy the needs of kids who enjoy the play value of the toppers and parents who appreciate the nutritional benefits of the Company’s products.
Audax Private Debt provided staple financing as an incumbent lender to good2grow and brought speed and certainty to enable an efficient close of the transaction. Blake Loweth, Managing Director at Audax Private Debt said, “We have proudly supported good2grow since 2018, and have seen management build the Company into an impressive national provider of clean label children’s juice and other beverage products. We are thrilled to continue our partnership with the good2grow team and look forward to working closely with Wind Point to support the next phase of the Company’s growth.”
“Audax Private Debt has been an important partner for us, possessing valuable knowledge of the Company and providing financing certainty throughout the entirety of the process,” said Isaiah Sullivan, Vice President at Wind Point Partners. “We’re excited to continue working with the Audax team as we build upon the Company’s strong product portfolio and compelling value proposition for retailers and consumers alike."
good2grow is a branded manufacturer of clean label and organic 100% fruit juice, vegetable juice, fortified water and flavored milk in bottles that are adorned with unique 3-dimensional toppers featuring a variety of licensed movie and television characters. The Company’s products are sold through leading retailers across the convenience, grocery, and mass channels. For more information, visit www.good2grow.com.
About Wind Point Partners
Wind Point Partners is a Chicago-based private equity investment firm with approximately $4 billion in assets under management. Wind Point focuses on partnering with top caliber management teams to acquire well-positioned middle market businesses where it can establish a clear path to value creation. The firm targets investments in the consumer products, industrial products and business services sectors. Wind Point is currently investing out of Wind Point Partners IX, a fund that was initiated in 2019.
Additional information about Wind Point is available at www.wppartners.com.