Jan 2020

Audax Private Debt Provides Financing to Support CITIC Capital Partners' Investment in ScentAir

Audax Private Debt announced that, as Joint Lead Arranger, it provided a unitranche facility to support the acquisition of ScentAir, a global leader in scent marketing, by CITIC Capital Partners.

Based in Charlotte, North Carolina, ScentAir provides scent diffusion systems and related consumables to the hospitality, real estate, retail, and medical end markets. The Company serves more than 500,000 customers across 119 countries, offering over 700 unique fragrances as well as personalized aroma development options to help businesses strengthen their brand identity through scent marketing.

“ScentAir is a leader in the scent solutions market, providing innovative products and technology to customers all over the world,” said Peter Gummeson, Managing Director at Audax Private Debt. “The ScentAir team has done a fantastic job building a differentiated, global platform, and we believe CITIC Capital’s deep knowledge and experience will be instrumental in facilitating the next phase of growth and expansion for the Company. We look forward to supporting CITIC’s investment to help drive future growth and continued success for ScentAir.”

ScentAir Technologies, LLC., founded in 1994, provides ambient scent marketing solutions to many of the world’s most recognized brands. As a global leader in olfactory marketing, the Company creates memorable impressions for both small businesses and global enterprises, elevating their customer experience through the power of scent. The Company’s 425+ global team members service customers in 119 countries through its dedicated global supply chain and manufacturing operations in North America, Europe, and Asia. ScentAir is committed to the creation of customized scent strategies that boost clients’ brand sentiments, customer loyalty, and sales. To learn more, please visit ScentAir.com.